At a time when smartphones were not a popular commodity, Apple changed the market by introducing the iPhone. It innovated the general conception of what a mobile device could do. It’s capacitive touch screen along with a user friendly UI gave users a totally new experience. At the time, touchscreens used resistivity to detect touch, which makes screen much less responsive. Combined with new technology and fancy form factor, the iPhone dominated the smartphone market. Apple made it “cool” to own an iPhone, and no other device could compete with it. However, Android, an open-source platform, now currently owns twice the market share as iOS. The following chart gives an overview of the percentage of mobile devices using different operating systems. This includes iPods and iPads under iOS.
This is simply because Android offers one thing that iOS doesn’t: choice. Apple dictates everything the iPhone can and can’t do. All the apps on the marketplace are subject to approval. Many features on the phone are not customizable, such as the homescreen and it’s form factor. Since Android is open-source, it always for developers to make some incredible enhancements to the user interface. We all use our phones for different things, and this is where Android caters to it’s customers. There are many homescreen replacements available on the market, which allow users to customize the appearance of the UI. There are apps available that can increase your phone’s performance by changing the processor speed. Developers constantly improve Android by creating apps and custom ROMs. It doesn’t take on OTA update to update your phone. With Android, you can update and improve your phone everyday. Phone manufacturers have also kept up with giving consumers options. They constantly release different phones with different form factors. Some smartphones have keyboards, others are small and thin, and others have large screens. There are Android smartphones in all price ranges as well. Pluralism says that we are all different, so why not have different options? Apple creates one device per year and dictate what you can do with it. Android has many devices, and you can choose how you want to use it. Pluralism is the reason Android has become more popular than iOS.